What is Konsumen Cerdas Paham Perlindungan Konsumen - How to become ’smart consumer’ in Indonesian? Question is simple, but difficult to answer. Well, if a check the standardization, expiration date or it can be said it can not accurately be used as a benchmark for the so-called ’smart consumer’. Answer hardest is not the only consumer of words, but of the word smart.
According to Philip Kotler in his book Principles of Marketing , creation of marketing consumers are marketing activities, can be a message, ad exchanges and brands are created by consumers themselves, both invited and without invitation.
In the era before the creation of marketing known Konsumen, advertising is handled by advertising agency (English: Advertising Agency ). However, along with the rapid development of communication technology and the growing number of users who are proficient in the use of applications, software , websites become one of the most important factors that enable the emergence of this phenomenon. Now anyone can make a video, record images and then put it to social sites like YouTube , Facebook , where anyone can see the work of these people easily. Actual creation of consumer marketing begins his quest for attention from others. Just look at the video clip of soda Coca Cola and Mentos candy that explodes when mixed. This video was created by two teenagers in the United States to record the results of their experiments and put it to Youtube. This video clip became an instant hit, millions more people are watching it in very short time.
Although at first the recorder was about to share his discovery with the world phenomenon, indirectly Coca Cola and Mentos reap the benefits of “advertising” this. After the video clip spread on the Internet, many are flocking to buy these two products to prove themselves this unique phenomenon. Coca Cola and Mentos do not need to spend a dime budget to increase the popularity and sales of their products, especially according to the report, Mentos 15% increase in sales after the video spread.
Konsumen Cerdas says it’s very complex, can be intelligent in terms of choose quality, choose smart pricing, smart look at the product that is needed or not, intelligent look at the purchasing power, smart as a nation of Indonesia is proud of local products and so forth.
Warning ahead of ‘ Day of the Indonesian Konsumen Cerdas ‘which falls on April 20, 2013, a step the government through the Ministry of Trade to the Indonesian public campaign about consumer protection is very precise. To be a smart consumer must be synergy between the Indonesian government and the community, because the rules and policies of the outstanding product is the responsibility of the government and people of Indonesia who later went on to become consumers.
Impact to be ’smart Konsumen’ is very broad, not only as a protection for consumers of Indonesian society. But more than that, the increase of local produce and locally made products became lord king in this country. If local products became king in his own country is definitely very influential in the economic growth of the Indonesian people themselves. It is conceivable that if the Indonesian population is becoming more ‘intelligent customer’, the Indonesian economy definitely advanced and prosperous people. But why to this day, despite many institutions or foundations of consumer protection, it still has not made the Indonesian people to be ’smart consumer’?
Konsumen Cerdas Paham Perlindungan Konsumen
The goal Konsumen Cerdas Paham Perlindungan Konsumen in addition to consumer protection, as well as to secure the domestic market, as well as supporting the establishment of legal certainty in trying to attract investment in Indonesia ( hkn2013 )
Indonesian society is actually far more advanced and probably should have been included in the category of ’smart consumer’, I think there are some causes that make the Indonesian people are not entirely to be ’smart consumer’, it is occurs due to the Indonesian people themselves and the government’s firmness in terms of consumer protection.
The first cause does not mean the people of Indonesia have become ‘Konsumen Cerdas Paham Perlindungan’, but is more influenced by the purchasing power of Indonesian society in general is still low. Thus, in choosing a product can be said to be no longer look smart or not, but it is cheap and affordable. Well, here’s what happened so inevitably the Indonesian people end up disappointed and deceived or even to cause a loss of more than just material, but detrimental to the safety of the consumer psyche itself. Wrong Indonesian people choose cheap according to his ability, then ignore the meaning of consumer protection or to be ’smart consumer’?
But the reality on the ground was that the goods produced in China looks everywhere. We do not turn a blind eye that many products from the panda country who enter illegally to Indonesia so it does not participate officially recorded in the report. But the explanation of Committee Chairman of Kadin Indonesia China, Sharif Sutardjo Cicip sense. As quoted from an interview with Sinar Harapan explained that Indonesia’s exports to China is big but it is mostly a raw material with a very little amount of items, only about 15 items such as oil and gas, palm oil, rubber, wood, and others. While we import from China hundreds of items, ranging from pulp, agricultural products, equipment to motorcycles and cars. Most companies that produce products that everyone in China is private industry, SMEs or TVEs ( sinarharapan ).
How can it be ’smart consumer’, when purchasing power is not able to have a quality product or a certified and certainly seem to be more expensive than products that are not labeled (eg ISO-standard). Then the flood came and cheap imported products due to free trade agreements, much cheaper even though not quantity and not through the control of SNI. Clearly and definitely the product of choice without having to think to be ’smart consumer’ What’s going on with local products with a flood of cheap imported products? Local manufacturers strive to reduce production costs (cost down), in order to compete with imported products. And the bad when it costdown impact on product quality. For some local produce strong capital may not be affected by the sale price of imported goods, but still no effect on the reduced margin pernjualan. Edges towards streamlining employee efficiency could happen to reduce costs. If that happens, then the lower price purchasing power affected people downsizing and no longer automatically thought to be ’smart consumer’.
For that reason, the government represented by the Ministry of Trade need to make in order to cope with the flood regulation expressly cheap imported products, in order to become the king of local products in its own fatherland. Konsumen Cerdas Paham Perlindungan Konsumen Indeed inevitably, Indonesia should follow the global agreement on free trade, but it’s good to tighten up and only allow international standard products that can be entered in Indonesia. I’m sure with the strict regulations of the Indonesian government, local products will gradually getting to race and compete, as well as being the product chosen by the people of Indonesia. Little by little the Indonesian community in addition to being ’smart consumer’, which also would be a society in love with domestic products. If domestic products became king in Indonesia, it is certain that an increase in the growth of the business and economic levels of Indonesian society.
“Monitoring is also done to encourage increased production and use of domestic products and to prevent distortion of the market circulation of imported products which are not in accordance with the applicable regulations,” said Deputy Minister of Trade. ( hkn2013 )
Why do I write on the need for government regulation of cheap imported products? Yes, because there are many currently circulating imported products, especially products from China are very cheap and not through oversight, especially standardization. Not to import scope, standardization of a product that should be of international standard and not ? I’m sure the people of Indonesia will be ’smart consumer’, the government represented by the Ministry of Trade when making strict regulation and supervision on imported products and curb corrupt officers who issued the permit entry of imported products without supervision procedures. Certainly, if the imported products do not exist Konsumen Cerdas Paham Perlindungan Konsumen, local products will further improve the quality and will follow strict government regulations. From here then Indonesian society in general will be ’smart Konsumen ‘, due to regulation Ministry of Trade on the entire outstanding products, especially in the flood of cheap imported products that destroy local products.
Therefore, in line with these efforts, it is not less important is the active participation of Konsumen Cerdas to be critical and to assist the Government in monitoring ( hkn2013 )
Based on the records of the National Consumer Protection Agency (BPKN) only 38% of Indonesian consumers are aware that they have rights and 11% of them know that these rights are protected Act. This means that there is about 62% of Indonesian people do not know about consumer rights.
Trade Minister (Minister) Gita Wirjawan Indonesia appealed to consumers to be more intelligent and smart to choose and use the goods in the market. According to Gita at least 8 rights which must be received related consumer goods bought by consumers.
“In essence, when doing shopping there are 8 right to be accepted by Konsumen ,” said Gita in front of 130 students / students who follow the race the National Consumer Day which falls on April 20, 2013 in the auditorium of the Ministry of Commerce, Central Jakarta, Tuesday (2/4 / 2013).
Creation of consumer marketing ( English : Consumer generated marketing) is a shocking pink that is used when ordinary people conducting the marketing for a company, whether intentional or unintentional. An example is the contest Indomie Jingle Dare , Ketchup Cooking Contest father Jago Tuberose , video explosion when mentos candy put in Coca Cola that had erupted on Youtube
Konsumen Cerdas Paham Perlindungan Konsumen So in my opinion, to be a ‘Konsumen Cerdas’ is not only focused on the behavior of the Indonesian people as consumers, but also the importance of regulation, supervision and the seriousness of the government in terms of consumer protection. Until eventually boost economic growth in the business products and services that will be enjoyed by people Indonesia as’ Konsumen ‘
Konsumen Cerdas Paham Perlindungan Konsumen
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